Orphex MCP: connect your ad accounts to Claude and run them from chat
Orphex MCP connects ad accounts like Meta, Google Ads and TikTok to Claude and ChatGPT. You find out where your money goes by asking in plain language; pausing a bad ad, shifting budget or setting up a campaign also happens from chat, all with your approval. Below: the setup flow, the first questions to ask and what to know before letting it make changes.
The tool itself
You can start on the free plan: 3 ad accounts, 250 reads and 50 changes a month. No card needed.
What is extra below: the order the setup goes in, four ready questions you can copy and paste, and the setting you need to turn on before it can make changes.
Partnership
This is a paid partnership with Orphex.
How the setup goes
From account to first question
- 1
Account
You create your workspace on Orphex
- 2
Connect
You add Meta, Google Ads or whichever ad account you use
- 3
Add to assistant
You add Orphex to Claude or ChatGPT; the setup screen walks you through it
- 4
Ask
You paste one of the questions below
Besides Claude and ChatGPT, Microsoft Copilot is supported too. Orphex Academy has a separate 2 to 4 minute setup video for each assistant; check it if you get stuck on the connection step.
What you can connect
49 platforms, one chat
- Group
- Ads
- Examples
- Meta, Google Ads, TikTok, LinkedIn, Pinterest, Snapchat, Microsoft Ads, Amazon Ads, X Ads, Yandex Direct
- Group
- Analytics
- Examples
- GA4, Search Console, Tag Manager, YouTube, Meta Pixel, TikTok Pixel, Clarity
- Group
- Commerce
- Examples
- Shopify, IKAS, Ticimax, T-Soft, Merchant Center, Klaviyo
- Group
- Apps
- Examples
- Adjust, AppsFlyer, Google Play, App Store Connect
| Group | Examples |
|---|---|
| Ads | Meta, Google Ads, TikTok, LinkedIn, Pinterest, Snapchat, Microsoft Ads, Amazon Ads, X Ads, Yandex Direct |
| Analytics | GA4, Search Console, Tag Manager, YouTube, Meta Pixel, TikTok Pixel, Clarity |
| Commerce | Shopify, IKAS, Ticimax, T-Soft, Merchant Center, Klaviyo |
| Apps | Adjust, AppsFlyer, Google Play, App Store Connect |
This is the real win: you can compare Meta spend against Shopify sales or GA4 conversions in the same question. No jumping between dashboards and stitching tables together.
Your first questions
Once connected, paste one of these into your assistant. The first two catch money leaks, the last two catch timing problems.
List the search terms that spent money in the last 30 days without a single conversion, sorted by spend. Separate brand terms and converting terms, and flag the ones that are candidates for negative keywords.Compare Reels, Feed, Stories and Audience Network over the last 30 days by spend, conversions and cost per conversion. Is any placement spending without converting?Compare this month's campaign budgets with spend so far. Project month-end spend and show which campaigns will finish under or over budget.Find ads whose click-through rate fell while frequency rose over the last 4 weeks. Show a weekly table of CTR, frequency and spend, and tell me which ones need a refresh.When the answer comes, ask for the next step: "add the flagged terms as negative keywords" or "pause the ads that need a refresh". The assistant shows you the list first and applies nothing until you approve.
Before you let it make changes
Write access may be off by default
For the assistant to change your account, the workspace admin has to enable assistant changes. If it is off, questions work but pausing, budget and campaign actions do not.
Every change shows you exactly what will happen and waits for your approval before it is applied. You can also require a second teammate's approval in the workspace; turn this on if you work as an agency or a team.
Setting up campaigns, changing campaign and ad status, and scaling budgets can all be done from chat. But read and write support varies by platform; if an action fails on one platform, this is usually why.
The free plan gives you 50 changes a month. Before a big cleanup, narrow the list down with a question and spend them on what burns the most money.
Let it run every week
If you use Claude Code or Codex, Orphex has ready-made skills. Creative Fatigue Detector finds tired creatives every week and suggests refresh tests; it does not pause ads on its own. Campaign Budget Reallocator keeps the total budget fixed and builds a plan to shift it between campaigns; it does not change budgets on its own. Each skill's page has its install command.
DOA: Yapay Zeka ve Otomasyon
Installing these tools on your own is one thing; actually building with them is another. The community has people using these daily and people building systems from scratch.
If you want a system that actually runs in your business, let's talk for 10 minutes; I'll look at what you're trying to build and tell you which path fits. Free, and not a sales pitch.
Book a 10-minute callIf you'd rather learn this alongside people doing the same work instead of on your own, the community is always open:
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