Kling 3.0 UGC system
I turned what I'd learned making ad videos into a pipeline: a system that takes a short brief and, using character and rule files from a NotebookLM vault, generates Kling 3.0-ready UGC storyboards. I used it for ad videos across sectors, from dental clinics to restaurants.
How it works
Real vs AI: the same ad
On the left, the original ad an Argentine jewelry brand filmed for thousands of dollars; on the right, the AI output of the pipeline I built.
Other outputs
Where it came from
This system didn't appear overnight. First I ran a lot of UGC video experiments within a team, and through that trial and error I got to run thousands of dollars' worth of tests. That's where I learned how prompts should be written, how to build a production system, and how creative direction works. Instead of producing each one by hand, I turned all that experience into a pipeline I could reuse again and again.
AI doesn't see a scene like we do
This was the real goal of the pipeline. When you told the AI to "make a video," it couldn't work out the right transitions, the scene changes, and above all the emotion a scene should convey. So I loaded NotebookLM with camera techniques I'd gathered through detailed research: which angle and which camera movement to use at which moment. For example, that in a sad scene the camera should move in close on the face. Once Claude was fed this knowledge, the system could produce visual storyboards that had emotion and a cinematic language, not just text.
How it works
You give the system a short brief: what you want to say and who the audience is. Using character profiles, Kling rules, and prompt rules from a NotebookLM vault as context, it generates an 8-scene storyboard. The storyboard shows up card by card in a React UI, with JSX examples rendering live in the browser. In the final step it produces ready video prompts for Kling 3.0 (as well as Veo and Seedance) and exportable files.
Real use
I used this pipeline for ad videos across sectors, from dental clinics to cosmetics, jewelry, and a restaurant project. The output I'm proudest of was recreating, almost shot for shot with my pipeline, an ad an Argentine jewelry brand had filmed for thousands of dollars; you can see the original and my version side by side above. With the same system I can produce storyboards for different brands and languages over and over, speeding up the slowest, most manual part of the work.